YouTube Best Practices Checklist

What’s in this checklist?

YouTube is visited by millions of users on a daily basis, making it the second most popular website in the world, and one of the biggest social media platforms as well, according to Alexa, Amazon’s marketing tool. 

With YouTube having over 2 billion users in total, this platform presents a great opportunity for you to leverage it for your marketing efforts. While YouTube is not intrinsically a search engine, millions of internet users still use it for information and trending topics– meaning you should be keyword-optimising your videos, and posting relevant content for your audience.

There are many factors that you should consider when it comes to video marketing on YouTube. This guide will introduce you to important practices to follow in your YouTube marketing campaigns so you can begin maximising your digital marketing efforts on the platform.