Social Media Campaign Playbook

What’s in this resource?

Social media marketing campaigns can vary in nature, depending on the campaign goals, the company, and the creative direction. This Social Media Campaign Playbook is designed to give you inspiration, and get you started on the right track in your own social media marketing campaigns.

Social Media Marketing Learning Pathway

Social Media Campaign Playbook
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Social Media Marketing Course Resources

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Slides
  • Social Media Marketing Course Slides (Live Course)
    • Lesson Materials
  • 5As of Social Media
  • E-Learning Workbook Exercises (For Online-Based Learning)
  • Facebook Ads Best Practice (Examples)
  • Social Media Campaign Playbook
  • Social Media Marketing Checklist
  • Social Media Marketing Workbook
  • Template – Measure Social Media Performance
  • Template – Social Media Marketing Calendar