Google Tag Manager Basic Setup Guide

What’s in this guide?

Think of Google Tag Manager (GTM)  as the middleman between your website and the other digital marketing tools and software you use; interactions that take place on your website are reported to platforms like Google Analytics and Google Ads with the help of GTM. 

GTM allows you to implement tracking codes and oversee any of your website’s tags in a straightforward and easy manner. It is a crucial tool for any webmaster, and the best part? GTM’s interface makes tag management quick, effective, and less demanding for those with little coding knowledge. 

This essential GTM setup guide will allow you to get started on GTM right away– so you don’t miss out on any crucial data.