Google Analytics Goals Setup Guide

What’s in this guide?

Tracking important user behaviour metrics such as pageviews, visits, and bounce rates helps you better understand your website’s performance. Setting goals for these behaviour metrics would allow you to tangibly identify if your website’s performance objectives are being met. Depending on whether or not goals are being met, gaps for improvement as well as best practices can be identified.

By setting goals on Google Analytics (GA), many of the questions stakeholders or yourself may have about your digital marketing efforts can be answered. No longer will you be left in the dark wondering if your call-to-actions are working, or if your website’s user interface is friendly enough.

If you’re unsure of how to do this, fret not– this guide’s got you covered. You’ll dive right into how to set up goals in GA, so you can start measuring your website’s performance right away.