Google Analytics Account and
Tracking Set up Guide

What’s in this guide?

Google Analytics (GA) is an analytical platform that generates reports and data on your website’s performance. It gives you deep, granular insights about everything from your customers’ behaviour, to which digital channels are performing well and how much revenue they are generating. 

The data provided by GA help with your marketing decisions to ensure continual growth for your site– no marketer should be caught without knowledge of how to use this powerful platform. 

That’s why we’ve created this guide, which will bring you through a few simple steps to create a GA account. Knowing how to do this right will set your future digital marketing campaigns up for success.

Digital Marketing Analytics Learning Pathway

Google Analytics Account and Tracking Set up Guide

Learn How to Holistically Track Your Website’s Performance Using Google Analytics