Google Analytics Academy

What’s in this resource?

This lesson material will prepare you to take the assessments in Google Analytics Academy. Feel free to display your cert after finishing and passing the quizzes!

Digital Marketing Analytics Learning Pathway

Google Analytics Academy
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Digital Marketing Analytics Course Resources

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Slides
  • Digital Marketing Analytics Course Slides (Live Course)
    • Lesson Materials
  • ACPA Touchpoint Mapping Worksheet
  • Business Questions Exercise
  • Common Terminology in Google Analytics
  • Demo Website Access
  • Event Tracking Code (Sample)
  • Google Analytics Academy
  • Google Analytics Dashboard (Demo)
  • How to Set Up Google Analytics for the First Time