Google Analytics 4 Setup Guide

What’s in this guide?

In October 2020, Google introduced its new analytics tool, Google Analytics 4 (GA4). Its properties are set up to provide greater flexibility in the way you track the performance of your website.

Unlike Universal Analytics (UA), GA4 uses AI to track your web and app performances and it even allows you to track them together. Now, rather than having to track your devices separately, the performance data for each device can be accessed in the same report. 

In this setup guide, you’ll learn about the differences between the features of GA4 and UA, as well as how  to set up your GA4 account.