Digital Media Plan Brief (With Sample)

What’s in this brief?

To achieve your objectives for your advertising campaigns, you need to be able to deliver your message to your consumers accurately, at the correct stages and on the right channels. This is why you need a strong media planning strategy — to keep track of your campaigns and appropriately allocate budgets for each channel. 

This guide will help you in understanding how to develop your own media plan and includes an example media plan brief for a fictitious household appliance business.