Digital Marketing Metrics and KPIs

What’s in this guide?

In the world of marketing– traditional or digital– efforts need to be tracked and measured to determine if they are working. Based on the data marketers gather from the efforts they track, gaps can be identified, strengths leveraged, and optimisation can take place.

Tracking marketing efforts is done through using the right key performance indicators (KPIs) and metrics– which are both derived from your marketing objectives. This guide will teach you how to set specific, measurable, attainable,  relevant, and time-bound (S.M.A.R.T) digital marketing metrics and KPIs that will take your digital marketing campaigns to the next level.