Digital Marketing Funnel Guide

What’s in this guide?

People rarely discover a new business or brand and immediately decide to buy their product or engage with their services. With a wealth of information online, customers are not short of information— everything about your brand, reviews from your customers, and product information are all readily available online. What’s more, it’s now easier than ever for your potential customers to compare your brand and products with your competitors’ before deciding to purchase. 

 This guide will teach you how to understand your customers’ decision making process, and design a digital marketing funnel that is tailored to their needs. Discover the best digital marketing channel mix to use at all four stages of the digital marketing funnel– Awareness, Consideration, Purchase, and Advocacy.