Website and Landing Page Conversion Optimisation Online Course (With Certificate)

Learn how to Optimise Your Landing Pages and Multiply Your Conversion Rates

Become a digital marketing practitioner

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You’ll be learning with the best in class.

About This Course

Boost your conversion rates on your website by optimising your web pages. Take this course to discover the importance of web design and learn step-by step how to improve and optimise your website. 

  • In this course, gain a deeper understanding of the anatomy of Conversion Rate Optimisation and why it’s important
  • Apply psychological and aesthetic principles on your website to increase conversion rates
  • Create effective, winning landing pages for optimal conversion rates
  • Understand the analytical data behind your conversion rates

What You’ll Take Away

After learning from a Conversion Rate Optimisation industry expert, you’ll leave with a firm understanding of:

  • Why you need to optimise your web pages to increase conversion rates
  • How to implement CRO best practices on your web pages
  • How to harness psychological principles in your web design
  • What aesthetic principles to apply when designing a web page
  • How to apply Heuristic Analysis to optimise your web pages
  • How to create effective landing pages for optimal conversion rates
  • How to use Plerdy for Click and Heat Mapping
  • How to read Google Analytics data to optimise Conversions

Candidates who demonstrate competency in the Website Optimisation (CRO) course will be awarded a Certification of Achievement by Equinet.

Course Outline

Introduction to Conversion Rate Optimisation
  • Introduction to CRO & Its Importance
  • CRO Framework & Best Practices
  • Harnessing Psychological Principles
The Principles Behind Powerful Web Design
  • Aesthetic Principles for Web Design
  • Heuristic Analysis for Optimisation: Relevance
  • Heuristic Analysis for Optimisation: Trust
  • Heuristic Analysis for Optimisation: Orientation
  • Heuristic Analysis for Optimisation: Stimulation 
  • Heuristic Analysis for Optimisation: Security
  • Heuristic Analysis for Optimisation: Convenience 
  • Heuristic Analysis for Optimisation: Confirmation
Building Effective Landing Pages
  • Building Effective Landing Pages: The Anatomy
  • The Recipe To A Winning Landing Page
  • Types of Landing Pages
  • Creating Your Landing Page Using Swipe Pages
Web Page Analytics Tools
  • Plerdy for Click & Heat Mapping
  • Google Analytics for CRO

Course Instructor

 Learn from experienced trainers who are experts in their fields in digital marketing.

Jeremiah Maximus Lim

Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP.


“There was a good mix of theory and hands-on activites, as well as tips and tools to help with CRO.”

– Mandy Kho, Schneider Electric

“The CRO course from Equinet is a great course that goes hand-in-hand with other courses such as Ad Words and SEO Optimisation. I’m an entrepreneur that manages several websites for service based products. The CRO information is essential for me and for my businesses.”

– Lindley

Is This For You?

  • This Website Optimisation (CRO) course is for anyone who is looking to optimise their website conversion rates and increase their ROI exponentially. 
  • User Experience Professionals, Web Designers, Graphic Designers, Content Developers, Copywriters, and Marketing Professionals would especially benefit from completing this course.

Website and Landing Page Conversion Optimisation Online Course

Learn How to Optimise Your Landing Pages and Multiply Your Conversion Rates

What You’ll Get:

Bite-sized Lesson Videos

Actionable Toolkits

Course Resources


Expert Advice

Certificate of Achievement

Become a digital marketing practitioner