Social Media Marketing Online Course (With Certificate)

How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Become a digital marketing practitioner

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You’ll be learning with the best in class.

About This Course

Any business needs to be able to reach their target audience on social media in this day and age. By 2025, there will be an estimated 4.41 billion social media users globally (Statista). As of 2022, social media users globally spend an average of about 2 hours and 29 mins on social media daily (DataReportal).

  • In this social media marketing course, discover how your business can tap into the growing trend of having a social media presence, much like many major brands, start-ups, SMEs and entrepreneurs
  • Leave with a firm understanding of the differences in building a social media presence in B2B and B2C contexts
  • Learn about which social media platforms best suit your business needs (Facebook, Instagram, LinkedIn YouTube, blogs, forums, TikTok, Pinterest, SnapChat)
  • Let an experienced marketer and social media veteran teach you the art and science of social media marketing, as you learn to create, grow, and measure the effectiveness of your social media marketing campaigns
  • This social media marketing course is packaged into digestible, bite-sized lessons to make learning more effective

    What You’ll Take Away

    After learning from a seasoned social media marketing expert, you’ll leave with a firm understanding of:

    • How to develop a 6-step social media marketing plan– Discover, Define, Develop, Deliver, Measure and Manage
    • How to craft an in-depth customer persona to be used as a base for social media content creation (types, styles and modes of delivery)
    • How to deploy viral storytelling strategies to improve the shareability of your social media content
    • How to manage day-to-day social media activities to grow your online communities, engage members, sustain relationships, and foster brand loyalty and advocacy
    • How to plan and sustain your social media content calendars and activities through developing a content calendar and deploying scheduling tools
    • How to design and develop a Social Media Community Management Plan
    • How to choose the right social media content objectives and construct a social media content storyboard
    • How to evaluate and consider suitable social media content storytelling tactics and tools
    • How to plan and sketch content for one long-form and one short-form social media channel
    • How to use Facebook Ads Manager to create Ads with the right marketing elements
    • How to access practical and free online research tools to sharpen your targeting and precision in social content creation
    • How to tap on free content tools and techniques to optimise your social media campaigns for both search engines and social media platforms
    • How to map out your social media marketing goals on a digital marketing funnel, identify the right KPIs, social media channels, and content types for each stage of your customer’s buying journey
    • How to establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
    • How to analyse and interpret social media analytics
    • How to implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn

    Candidates who demonstrate competency in the Social Media Marketing course will be awarded a Certification of Achievement by Equinet.

    Course Outline

    • Introduction to Social Media Marketing
    • Basics of Facebook
    • Basics of Instagram
    • Basics of LinkedIn
    • Basics of YouTube
    • Basics of TikTok
    • Choosing the Right Channels
    • Choosing the Right Channels (Part 2)
    • Creating a Customer Avatar
    • Social Media Audit and Competitor Analysis
    • SWOT Analysis
    • Four Types of Social Media Goals
    • Social Media Marketing Funnel
    • Social Media Content Matrix
    • Social Media Content Strategies For Facebook and Instagram (Algorithm Tips and Tricks)
    • Social Media Content Strategies For LinkedIn and Youtube (Algorithm Tips and Tricks)
    • Four Pillars of Social Media Content
    • Different Posts and When to Use Them (Posts, Polls, Videos, Carousels)
    • Different Posts and When to Use Them (Stories and Reels)
    • Content Creation Best Practices (Images and Videos)
    • Content Creation Best Practices (Copywriting)
    • Social Media Content Calendar
    • Trendjacking
    • STEPPS Model (Social Currency and Triggers)
    • STEPPS Model (Emotions and Public Visibility)
    • STEPPS Model (Practical Value and Storytelling)
    • How to Work with Influencers
    • Fundamentals of Social Media Advertising
    • Facebook Ads Manager
    • LinkedIn and Instagram Ads
    • Social Media Performance Metrics
    • Advertising Metrics
    • Facebook Insights Walkthrough
    • Facebook Ads Manager Walkthrough
    • Awareness and Consideration Building Tactics
    • Conversion Triggering and Loyalty Building
    • FEARS Framework

    Course Instructor

     Learn from experienced trainers who are experts in their fields in digital marketing. 
    Walter Lim

    Walter Lim

    Walter is the Founder and Chief Content Strategist of Cooler Insights, with 27 years of leadership experience in content & social media marketing, PR, strategy, and industry development.


    New User

    “Social media is a place that can complex and scary for people new to it. It can be complicated and confusing too. While everyone wants to have a piece of the pie, someone needs to lead and show us the way of navigating it.

    This course has provided valuable insights, and bring us through the training, navigating us through the treacherous side of social media and ensuring that we avoid all the potential pitfalls.”

    – Alex Ho, Safra National Service Association

    New User

    “Prior to the course, my knowledge of social media marketing was more on the surface. After this course, I’m confident that I will be able to hands-on and execute campaigns and manage my company’s social media accounts.”

    – Rita Tan

    New User

    I was quite familiar with some social media tools prior to the course but I did learn more in depth about each social media tool and the workbook provided was a fantastic manual to have for reference in the future!

    – Tan Li Xing

    Is This For You?

    • Graduates of this social media marketing course will gain a firm understanding of how to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales
    • Vice Presidents, Marketing Directors/Managers/Executives, Public Relations Directors/Managers/Executives, Marcom Directors/Managers/Executives, Social Media Managers, Community Managers, Bloggers, and individuals who would need an understanding of social media marketing for their careers would especially benefit from this social media marketing course

    Social Media Marketing Course

    How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

    What You’ll Get:

    Bite-sized Lesson Videos

    Actionable Toolkits

    Course Resources


    Expert Advice

    Certificate of Achievement

    Become a digital marketing practitioner