SEO Strategy Online Course (With Certificate)

How to Rank Your Website on Page #1 of Google

Become a digital marketing practitioner

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You’ll be learning with the best in class.

About This Course

  • This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you’ll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goals
  • To facilitate learning, you’ll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.
  • Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.
  • This SEO course is packaged into digestible, bite-sized lessons to make learning more effective

    What You’ll Take Away

    After learning from a seasoned SEO expert, you’ll leave with a firm understanding of:

    • The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation
    • The latest Google algorithm updates and the impact those have on your website rankings
    • How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage
    • Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy
    • How to use various SEO tools to conduct competitive SEO analysis
    • How to conduct extensive and effective keyword research to beat the competition
    • How to identify link building opportunities and implement them to existing SEO campaigns
    • How to earn high quality editorial backlinks with a few simple white-hat techniques
    • How to implement white-hat on-page SEO optimisation techniques
    • How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics
    • How to oversee and manage SEO campaigns in-house or through an external SEO service provider

    Candidates who demonstrate competency in the SEO course will be awarded a Certification of Achievement by Equinet.

    Course Outline

    SEO Fundamentals
    • What is SEO/SEM and How it Works?
    • The Long Term Benefits and Impact of SEO on a Business
    • SEO Case Studies
    • Advantages and Disadvantages of SEO
    • SEO vs. SEM
    • A 4-Step SEO Process
    Keyword Research
    • What is Keyword Research?
    • Using Buyer Personas for Keyword Research
    • Applying Customer Buying Journey to SEO
    • Understanding Search Intent for SEO
    • SEO Information Architecture & Site Structure
    • Walkthrough of a Live Website’s Site Architecture
    • Creating a Keyword Plan
    • Keyword Research Template & Google Keyword Planner
    On-Page SEO
    • What is On-Page SEO?
    • SEO Best Practices for Title Tag, Domain URL & Meta Description
    • Title Tag, URL & Meta Description WordPress Hands-on
    • Best Practices for Image Optimisation
    • Best Practices for Content Creation
    • How Search Engines Work
    • White Hat vs. Black Hat SEO
    • What is Local SEO and How to Rank in the Local Pack Results
    Off-Page SEO
    • Introduction to Link Building
    • Social Signals & SEO
    • Link Schemes & Search Engine Penalties
    • 3 Main Types of Link Building Strategies
    • Reverse Engineering Backlinks
    SEO Analytics and Reporting
    • SEO Analytics with SemRush
    • Essential SEO Metrics to Measure

    Course Instructor

     Learn from experienced trainers who are experts in their fields in digital marketing.
    Kevin Dam

    Kevin Dam

    Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. He now has almost 10 years of experience gathering thousands of auditing hours on 300+ websites in all industries such as F&B, finance, insurance, e-commerce, medical and b2b services, serving clients such as MSIG Insurance, Bizcover Insurance, TWG Tea, Aura Group, Merger Markets (Acuris) and dozens of local SME’s, across Australia, New Zealand, Hong Kong, the United States and Singapore.


    Charissa Goh

    “The session was very helpful for beginners like myself to learn the core fundamentals of SEO and practice how to apply it through different case studies and assessments. Now, I’m a lot more confident to implement the SEO strategies into my internal marketing plan.”

    – Charissa Goh

    New User

    “I am glad to have attended these workshops. I have went online to read on SEO before. However, I still feel rather lost after reading – not sure where to begin. SEO course at Equinet provided me with a structured and consolidated approach to implementing SEO which gives me more confidence to implement SEO to boost my website’s marketing efforts.”

    – Tang Chor ThengWyin Constructions


    “For someone with zero knowledge on SEO prior to attending the course, I initially thought it might be intimidating and difficult to pick up. But I must say the course was very comprehensive but yet easy to follow! I am confident of being able to implement the techniques that were taught.”

    Xueying, New Future Holdings Pte. Ltd.

    Is This For You?

    • Graduates of this SEO course will gain a firm understanding of how search engines work in order to manage SEO campaigns and oversee SEO service providers, as well as how to develop and optimise content and webpages to increase search rankings
    • Marketing Managers/Executives, Web Developers, Content Developers, Business Owners and individuals seeking a career which would require them to have a foundation in SEO would especially benefit from this structured SEO course

    Search Engine Optimisation Course

    How to Rank Your Website on Page #1 of Google

    What You’ll Get:

    Bite-sized Lesson Videos

    Actionable Toolkits

    Course Resources


    Expert Advice

    Certificate of Achievement

    Become a digital marketing practitioner