Digital Marketing Analytics Online Course (With Certificate)
Become a digital marketing practitioner
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You’ll be learning with the best in class.
About This Course
In the market today, a simple online presence is not enough– brands need to make informed, intelligent decisions in their digital marketing efforts to get optimal results. This is why there is now a demand for employees who are proficient in digital marketing analytics– one of the most important skills to have in digital marketing.
- In this digital marketing analytics online course, gain actionable insight after discovering the features, advantages, and benefits of digital marketing analytics through a mix of theory and practical exercises designed to enhance your data planning and capture capabilities
- Uncover why customers do things like abandon a shopping cart on an e-commerce store, spend very little time on certain websites and more, through developing a firm understanding of web analytics
- Learn how to use Google Analytics to track and measure the effectiveness of both online (SEO, digital ads, social media, content) and offline (flyers/brochures, TV, in-store promotions) marketing channels in order to direct your marketing budget to the best performing channels
- Gain a clear perspective of modern-day consumer buying journeys to make better business decisions and achieve business objectives, through understanding how to conduct intelligent quantitative and qualitative analyses of key user behaviour metrics using data derived from industry-leading analytical tools
- This digital marketing analytics online course is packaged into digestible, bite-sized lessons to make learning more effective
What You’ll Take Away
After learning from a seasoned digital marketing analytics expert, you’ll leave with a firm understanding of:
- How to set up Google Analytics and implement tracking parameters on a live website (installing tracking code, goal setting, linking Google Ads to Google Analytics and more)
- How to analyse and interpret Google Analytics’ Audience, Acquisition, Behaviour, and Conversions reports, and use the data derived to drive actionable optimisation plans
- How to make better marketing decisions through understanding the impact of using data to influence marketing budget allocation and benchmarking
- How to redefine the organisational approach to analytics through the people, process, and technology framework, and present marketing intelligence insights and key recommendations to senior management
- How to define critical questions throughout the user journey, map business objectives to marketing KPIs and metrics, and understand the importance of digital marketing analytics and digital data optimisation
- How to deploy digital marketing analytics tools and set up campaign tracking to establish and monitor marketing and advertising performance, KPI benchmarking, and apply KPIs for the measurement of ROI
- The key role digital marketing analytics plays in the commercial and technical aspects of a modern enterprise’s website and market research
Candidates who demonstrate competency in the Digital Marketing Analytics online course assessment will be awarded a Certification of Achievement by Equinet.
Candidates will also be given the opportunity to take the Google Analytics for Beginners course, and upon achieving a passing score of at least 80%, will be awarded a Certification of Completion issued by Google Analytics Academy.
Course Outline
Digital Marketing Analytics Fundamentals
- Introduction to Digital Marketing Analytics
- Digital Strategy Framework
Digital Marketing Analytics from a Marketing Standpoint
- Digital Marketing Analytics From a Marketing Standpoint
- Digital Marketing Touchpoints
- Working Backwards to Determine Your KPIs
- Potential Metrics for Different Touchpoints
- Broad Digital Marketing Strategy
Setting Up Google Analytics
- Setting Up Google Analytics
- How Google Analytics Works
- Create a Google Analytics Account
- Setting Up Tracking Code on WordPress
- Let’s Clean Up Your View
- All About Filters
Accessing Google Analytics Reports
- Let’s Explore Google Analytics
- Left Side Navigation
- Overview Reports
- Full Reports
- Reports & Dashboard
Gaining Insights into Your Audience
- Audience Reports (Part 1)
- Audience Reports (Part 2)
- Understand Your Audience
Exploring Your Traffic
- Exploring Your Traffic
- Acquisition Reports
- Acquisition Report (Part 2)
Determining Visitor Behaviour
- Behaviour Reports
- Site Content Reports
- Site Speed Reports
- Improving Your Web Property
Measuring Campaigns & Conversions
- Campaign Tagging
- Goals & Conversions
- Destination Goals and Good Goal Habits
Redefining Organisational Approach to Analytics
- Redefining Organisational Approach to Analytics
- Process & Technology
Course Instructor
Dhawal is the Managing Director at 2Stallions Digital Marketing Agency, an award-winning full-service digital marketing agency, based out of Singapore that he co-founded in 2012. It has grown from a founding team of 2 to a team of 20, and growing, across 4 countries. He has overseen more than 250 successful digital marketing projects with clients ranging from startups to MNCs.
Testimonials
“This course helped me understand that google analytics is very powerful and enables the company to be able to better understand consumer behaviour more translating to more effective future marketing campaigns.”
– Merlyn Melissa Lai Mei San
“The lesson was detailed, informative and engaging. There was alot to take in but the pace was good and activities were interactive.”
– Parveen, First Page Digital
– Melisa Lim, JK China Investments Pte. Ltd.
Is This For You?
- Graduates of this digital marketing analytics online course will gain a better appreciation of digital analytics, adopt a data-first approach, thereby cultivating a data-driven culture for their organisations and marketing projects, and be able to translate data into action to achieve business objectives
- This digital marketing analytics online course isn’t for digital analytics practitioners with more than 1 year of experience on the Google Analytics platform, and/or individuals who’ve passed the Google Analytics Exams
- Marketing Managers/Executives, Small Business Owners, employees in digital marketing agencies, and individuals who are seeking a career that would require them to have knowledge of digital marketing analytics would especially benefit from this digital marketing analytics online course
Digital Marketing Analytics Course
Transform Data into Actionable Insights. Get Google Analytics Certified.
What You’ll Get:
Bite-sized Lesson Videos
Actionable Toolkits
Course Resources
Quizzes
Expert Advice
Certificate of Achievement
Become a digital marketing practitioner