Digital Marketing Essentials Online Course (With Certificate)

Master the essentials of digital marketing through real world examples.
Become a digital marketing practitioner

Trusted By

You’ll be learning with the best in class.

About This Course

  • In this course, you will delve into the fundamentals of digital marketing, from what it is, to why it’s important, and even how you can build your own digital marketing funnel
  • Get introduced to six digital marketing strategies in this class, and understand how your business can stand to benefit from them
  • The digital marketing strategies you will be exposed to are: digital marketing strategy, content marketing strategy, search engine optimisation strategy, digital advertising strategy, social media marketing strategy, and email marketing strategy
  • On top of this, you will be introduced to Google Analytics in the digital marketing analytics learning unit. You will be equipped with the knowledge of how to convert your website data into actionable insights, and better your digital marketing campaigns as a result
  • This class is packaged into digestible, bite-sized lessons to make knowledge and skills acquisition more effective

What You’ll Take Away

After learning from a digital marketing industry expert, you’ll leave with a firm understanding of:

  • How digital marketing can benefit your business, as seen through real-world case studies
  • The differences between B2B and B2C digital marketing
  • The characteristics of various digital marketing channels and how your business can benefit from using them
  • What digital marketers do, and how digital marketing agencies price their services
  • What a customer persona is and how you can build your own through studying an example
    How to build a digital marketing funnel using your customer persona
  • What goes into developing six digital marketing strategies, through getting introduced to the basics of each
  • What digital marketing metrics and key performance indicators (KPIs) you should be tracking, how to analyse overview reports on Google Analytics, and more

Candidates who demonstrate competency in the Digital Marketing Essentials course will be awarded a Certification of Achievement by Equinet.

digital marketing essentials course online certificate

Course Outline

Introduction to Digital Marketing
  • Introduction to Digital Marketing
  • Digital Marketing Channels– Websites and Search
  • Digital Marketing Channels– Social Media and Referral Marketing
  • Digital Marketing Channels– Email Marketing and Marketing Automation
  • Digital Marketing Channels– Display and Mobile
  • What Are B2B and B2C Digital Marketing?
  • The Real Life Impact of Digital Marketing Through Case Studies
  • What Is The Job Scope of Digital Marketers?
Digital Marketing Funnels
  • Introduction to Customer Personas
  • How To Craft Your Customer Personas
  • What Is a Digital Marketing Funnel and How To Build One
Digital Marketing Strategies
  • Introduction to Digital Marketing Strategy
  • Developing a Digital Marketing Strategic Plan
  • Implementation, Evaluation, and Optimisation
  • Designing and Developing a Content Marketing Strategy
  • Deploying and Decoding a Content Marketing Strategy
  • Introduction to SEO Strategy
  • On-Page SEO
  • Off-Page SEO
  • Introduction to Digital Advertising Strategy
  • Digital Advertising Strategy: Research and Define
  • Digital Advertising Strategy: Implement and Optimise
  • Introduction to Social Media Marketing Strategy
  • Social Media Marketing Strategy: Define and Develop
  • Social Media Marketing Strategy: Deliver, Measure, and Manage
  • Introduction to Email Marketing Strategy
  • Email Marketing Strategy: The Remaining Steps
Digital Marketing Analytics
  • Introduction to Digital Marketing Analytics
  • Setting Up Your Analytics Tag with GTM
  • Overview Reports on GA
  • What’s Next?

Course Instructor

 Learn from experienced trainers who are experts in their fields in digital marketing.
Razy Shah

Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.

Is This For You?

  • Graduates of this course will gain a comprehensive understanding of the essentials of digital marketing, digital marketing strategies, and digital marketing analytics.
  • Beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing will especially benefit from this structured class.

Digital Marketing Essentials Online Course

Master the essentials of digital marketing through real world examples.

What You’ll Get:

Bite-sized Lesson Videos

Actionable Toolkits

Course Resources


Expert Advice

Certificate of Achievement

Become a digital marketing practitioner