Digital Marketing Channels and Platforms Guide

What’s in this guide?

 Digital marketing channels are the touchpoints you have with your target audience. In a digital marketing campaign, these channels are strategically selected to influence prospective customers to engage with your brand and ultimately, purchase your products or services. 

This guide will touch on five main digital channels that every marketer needs to know– organic search, paid search, display advertising, social media, and email marketing. If you have a strong grasp of these five digital marketing channels, you’ll be able to run most of your digital marketing campaigns much more effectively.