Digital Marketing Analytics Measurement Plan Guide (With Template)

What’s in this guide?

Google Analytics (GA) generates reports and data on your website’s performance that help you with your marketing decisions and digital efforts. However, without a plan, you risk drawing the wrong conclusions about the performance of your digital efforts, and will likely not be able to optimise your campaigns accurately as such. 

The creativity and content of your site, while crucial, is only a part of your marketing efforts. You need a solid measurement plan that can help you establish the real purpose of your campaigns and provide you with a set of objective metrics that can be used to identify the success or failure of your content and campaigns.

This guide will help you to understand the digital marketing analytics measurement plan model in detail and what each step in the planning process accomplishes.