Digital Marketing Analytics Course Resources

Google Analytics AcademyWhat's in this resource? This lesson material will prepare you to take the assessments in Google Analytics Academy. Feel free to display your cert after finishing and passing the quizzes!Digital Marketing Analytics Learning Pathway Google...

How to Set Up Google Analytics for the First TimeWhat's in this resource? Setting up your Google Analytics (GA) account for the first time can be a daunting task, which is why we created this lesson material to guide you along every step of the way. Digital Marketing...

Business Questions ExerciseWhat's in this resource? Asking yourself the right business questions will allow you to shape your digital marketing analytics journey and get you focused on what you should be tracking in order to measure success in the right areas of your...

ACPA Touchpoint Mapping WorksheetWhat's in this resource? This worksheet will bring you through mapping your various digital touch points, so that you get a comprehensive overview of your digital footprint and the areas you should be tracking. Digital Marketing...

Demo Website AccessWhat's in this resource? This lesson material will teach you how to set up a Demo Website Access, so that you have access to a website in order to start tracking data on Google Analytics if you do not have your own website already. Digital Marketing...

Event Tracking Code (Sample)What's in this resource? This lesson material will take you through how to set up an Event Tracking Code, together with an example for your reference. Digital Marketing Analytics Learning Pathway Event Tracking Code (Sample)

Google Analytics Dashboard (Demo)What's in this resource? Use this lesson material to assist you in creating a demo Google Analytics Dashboard, so that you can understand how to use the platform from a practical perspective. Digital Marketing Analytics Learning...

Common Terminology in Google AnalyticsWhat's in this resource? Google Analytics (GA) is a vast platform– understanding the terminology that is on GA will position you better when it comes to understanding how to read reports, understanding data, and navigating the...