Digital Advertising Course Resources

Digital Advertising Individual ProjectWhat's in this resource? The digital advertising individual project is a template for marketers to develop media plans, plan advertising performance, calculate advertising budgets, and more. It is accompanied with examples that...

Facebook Ads Manager (Demo Account)What's in this resource? Facebook Ads Manager fundamental tool to use in Facebook marketing and advertising, which is why it is very important for you to know how to use it if you are going to use Facebook to advertise. This lesson...

Google Ads Keyword Planner (Demo Account)What's in this resource? Google Ads Keyword Planner is a crucial tool for you to use in your digital advertising campaigns– especially search engine marketing (SEM). This lesson material is designed to get you started on this...

Budget Balancing TemplateWhat's in this resource? In digital advertising, your budget is one of the most important factors to consider when planning your campaigns. Use this budget balancing template to get started planning your own digital advertising budget when you...

See Think Do Framework TemplateWhat's in this resource? The See Think Do Framework will change the way you approach digital advertising. Discover the framework and all it has to offer in this resource, and reshape the way you approach digital advertising today....

Business Objectives KPIs Metrics TemplateWhat's in this resource? By understanding your business objectives, KPIs, and metrics, you'll be much better equipped to shape your digital advertising strategy accordingly. Use this template to get you started today. Digital...

Customer Journey MapsWhat's in this resource? Understanding how your customer will move along your digital marketing funnel is fundamental to you designing the right digital ads to target them along the way. Design your own customer journey map, and target your...

Customer Personas TemplateWhat's in this resource? Creating a customer persona is fundamental to your digital advertising strategy. By creating the right customer personas, you will be able to create ads that speak directly to them. Ultimately, this means you will be...

Agency vs ClientWhat's in this resource? The relationship between a client and an agency is a tale as old as time, and navigating it shouldn't be stressful. That's why this course resource is designed to give you the rundown on the agency-client relationship with...